Twenty-one-year-old Amy Woodell, a retailing student who aspired to a fashion career in New York, made a career U-turn after spending last summer (2010) in Zambia on a mission trip.

Struck by the widespread poverty, the number of women who were the sole wage earners for their families and the scarcity of jobs, Woodell saw a way to connect her fashion skills with the needs of the women in Lusaka, Zambia.